Privacy Policy

TheVayuputra ("we", "us", or "our") operates the mobile game Arrow Escape (hereinafter the "Game"). This Privacy Policy governs your use of the Game and explains how we collect, use, and protect your information when you play our Game.

1. Information We Collect Automatically

When you use the Game, we do not require you to register an account or provide direct personal identifiers like your name or email address. However, our third-party service providers automatically collect certain device and event information to provide game functionality, ads, and analytics. This includes:

• Device Information: Device model, operating system version, unique device identifiers (e.g., IDFA for iOS, GAID for Android), language settings, and network connection type.
• Gameplay & Event Data: Level progress, high scores, time spent playing, in-game achievements, and interface interactions.
• Ad Interactions: Ad views, clicks, and impressions.

2. Third-Party Service Providers

The Game integrates third-party Software Development Kits (SDKs) that collect, process, and store data in accordance with their respective privacy policies. These providers are:

Google AdMob (Google Mobile Ads)

We use Google AdMob to serve advertisements within the Game. AdMob collects device identifiers (IDFA/GAID) and location data to customize ad delivery, manage ad frequency, and measure ad performance.
For more information, please read the Google Privacy Policy.

AppsFlyer

We use AppsFlyer for attribution analysis, marketing measurements, and mobile analytics. AppsFlyer collects advertising IDs, IP addresses, installation times, and custom in-game event events to help us optimize our user acquisition campaigns and understand game usage patterns.
For more information, please read the AppsFlyer Privacy Policy.

3. How We Use the Information

We use the collected information for the following purposes:

• To monitor, analyze, and optimize gameplay performance and fix bugs.
• To serve relevant, personalized or non-personalized advertisements.
• To measure the effectiveness of our marketing and acquisition campaigns.
• To comply with legal obligations and enforce our terms.

4. Data Retention and Deletion

We do not store your personal data on our own servers. Data collected by third-party partners (such as Google and AppsFlyer) is stored on their secure servers in accordance with their retention policies. You may request data deletion or opt-out of personalized tracking through your mobile device's built-in settings (e.g., "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

5. Children's Privacy

Our Game is not directed to children under the age of 13 (or under 16 in certain European jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately so we can take steps to remove it.

6. GDPR and CCPA Compliance

If you are a resident of the European Economic Area (EEA) or California, you have certain privacy rights under the GDPR and CCPA, including the right to access, rectify, or delete the personal data our partners hold, and the right to object to or restrict processing. You can manage your preferences and consent options directly within the Game's settings or via your device settings.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions or suggestions about this Privacy Policy, please do not hesitate to contact us at:
Email: vayuputra.developer@gmail.com